The first of our new feature, In The Know. At Venues and Events International, we regularly organise award evenings of all shapes and sizes. Here, Junior Event Manager Olivia Unsworth gives her advice for a winning evening.
The event starts with the delegates being invited, take time to think about how they will receive their invitations – will you send out a physical branded invitation or perhaps use a dedicated website where they can receive information about the agenda and dress code.
What’s your destination?
Picking the right venue is one of the most important factors – make sure the venue is practical and fits your requirements but also portrays the right message. An evening of recognition deserves a fitting venue. Remember that even the plainest of venues can be themed and dressed to look amazing.
Let me entertain you
Entertainment is key – your event should be a celebration recognising the achievements of the winners so you need to give them a night to remember. Entertainment takes many forms, the usual DJ, live bands and magicians however this can be taken further think of acts like contortionists, living statues or iPad caricaturists.
Your menu should reflect the theme of your event. Options such as signature cocktails in company colours, coffee stencils in your company logo or dishes named after winners can all be cost effective ways of bringing your event together. A branded menu card is a practical way to brand the event.
Give a gift
Consider giving your delegates something to take away from the event. Physical awards can be as creative as you wish; they don’t have to be a glass plaque. Consider a gift to go alongside their award as well – we have sourced vouchers for overnight stays or afternoon tea for our clients in the past.
I’d like to thank
Think about how your winners will be presented with their award – how will they be identified in the room? We work with TableArt who offer a DMX system with their centrepieces so that the winners table can be illuminated in real time. Work with your production team to ensure lighting follows recipients as they reach the stage. Consider when they collect their award, what the backdrop will be – have you planned a suitable backdrop for photographs?