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The Venues and Events International journey began over 30 years ago, and it’s now time for another exciting change.

Over the years the Company has continued to evolve, innovate and in turn weather some significant global storms, and the effects of COVID-19 have been the most devastating in living memory. As a strategic stride forward and to bolster its recovery, the company has acquired the well-established and highly respected global events and production agency, Absolute Corporate Events (ACE).

Chris Parnham, ACE Owner and Client Strategies Director, also President of SITE GB, will be joining the Board at Venues and Events International along with the entire ACE team.

Anita Lowe, CEO said “I believe that although the strong survive, it’s the brave who thrive, and it’s in that vein that I am delighted to have the Directors and team of Absolute Corporate Events join mine. Chris and I are very excited about this new collaboration, and we both see the terrific advantages we can bring to all our now shared Clients. ACE has a very strong production and creative pedigree, both in the physical and virtual world, with Chris being one of the creative champions of our industry, and I can’t wait for us to start innovating together.”

Chris Parnham, said “Since I took ownership of ACE 8 years ago, we have been on a terrific growth journey, but the effects of COVID-19 have taken their toll. I truly believe that recovery will be faster and more robust as part of a larger team, and in this case, with Venues and Events International. Anita and I have known each other for years, and over the last few months we have discovered that we share the same values, views, and vision of the future, so I am super-excited to see what we can do together. We are determined to give our Clients an even better and wider service, our teams a more exciting and varied career path and the industry an exciting new force to champion creativity and good respectful business.”

All current ACE staff will be retained by Venues and Events International. Over the coming months and years, teams will work closer together to provide Clients with a wider variety of experience and services. The full breadth of digital services provided by Absolute Digital Communications will be immediately available to all Clients, providing an in-house specialist service to support with virtual events, video, and all digital media.

Combining the experience, knowledge and consolidated spend with venues around the world will drive more choice and the best terms to Clients.

Anita and Chris will be speaking directly to their Clients and Partners in a live interactive broadcast on the 8th September, where they will be sharing more of their plans for the future and taking any questions.

Venues and Events International have always prioritised Client service and effective team dynamics, and extra care will be taken to ensure these are united with the very best of care and attention. After such a turbulent 18 months, the wider team will be introduced to a new feeling of home, complete with a renewed flexibility and shared values.

As the industry begins to recover from the Global pandemic, Venues and Events International positions itself on the front line of recovery. Bigger, stronger and with more creativity than ever.