Micro Events Are Here To Stay

Venue Spotlight: ME Terramar
May 19, 2022
Venue To Watch: Virgin, Edinburgh
May 26, 2022

A micro event is a traditional event that has been adapted to be smaller in size and number of guests. These events have boomed since the pandemic in 2020 as restrictions were put in place to limit face-to-face contact. However, even since restrictions have been lifted, micro events have been on the rise.

Micro events’ popularity skyrocketed in 2020 due to the COVID-19 pandemic as in-person events and meetings were replaced with virtual ones. As well, searches for “micro wedding” have increased 393% in the last five years (Exploding Topics). Even online events were made much smaller, with only the essential people attending, allowing for more productivity. Smaller events create more of a personal atmosphere and can make networking easier for attendees. As restrictions started to ease, businesses started to have in-person meetings again, but still kept them on a micro-scale.

Benefits of Micro Events

  • They can be less time-consuming to organise – with fewer people attending, it means a smaller venue is needed, perhaps less formal so fewer elements are required.
  • They can cost significantly less than a larger event, with the potential to cost absolutely nothing if held online. Apart from your valuable time of course.
  • With less attendees, consequently there will be fewer health and safety hazards, including COVID-19 transmissions.

Several micro-events can replace one large event. These can be spaced out over a period of time so that delegates are more likely to be able to attend. 70% of event attendees say their meetings or events should be an hour or less (Vimeo). Shorter events cater to more people, therefore a higher attendee rate.

Examples of micro-events include but are not limited to: lunch and learn sessions, teleclasses, and intimate networking opportunities.

Here at Venues and Events International, we host and attend weekly lunch and learn, and product knowledge sessions. If you’re interested in organising an event of any size, get in touch with us.