A micro event is a traditional event that has been adapted to be smaller in size and number of guests. These events have boomed since the pandemic in 2020 as restrictions were put in place to limit face-to-face contact. However, even since restrictions have been lifted, micro events have been on the rise.
Micro events’ popularity skyrocketed in 2020 due to the COVID-19 pandemic as in-person events and meetings were replaced with virtual ones. As well, searches for “micro wedding” have increased 393% in the last five years (Exploding Topics). Even online events were made much smaller, with only the essential people attending, allowing for more productivity. Smaller events create more of a personal atmosphere and can make networking easier for attendees. As restrictions started to ease, businesses started to have in-person meetings again, but still kept them on a micro-scale.
Several micro-events can replace one large event. These can be spaced out over a period of time so that delegates are more likely to be able to attend. 70% of event attendees say their meetings or events should be an hour or less (Vimeo). Shorter events cater to more people, therefore a higher attendee rate.
Examples of micro-events include but are not limited to: lunch and learn sessions, teleclasses, and intimate networking opportunities.