After two years of talking to pixelated faces through a screen, the end of the pandemic means there is finally a return to some normality with the re-introduction of in-person meetings and events. However, even post-pandemic many have resorted to hybrid events, offering a virtual option alongside in-person attendance. So, with remaining uncertainty, are hybrid events here to stay?
This blend of physical and virtual interaction has made a dent in the future of events. The format offers many advantages rather than hosting purely in-person. With hybrid events, there is a better use of venues. Where larger venues might be out of the question for budget or accessibility purposes, smaller venues can still be used even with a high volume of delegates, as many can choose to attend virtually.
Hybrid events also ensure that those with limited accessibility to a venue can still attend. For example, in the case of international delegates or those with limited mobility, there is less stress over costs of travel and accommodation, as the event can be attended with just the click of a button.
LinkedIn reports that hybrid events will be a growing trend for years to come. They say they’re great in particular for large-scale events. In fact, hybrid events have become so popular that 71% of event organisers now want to incorporate some virtual element into their events.
Of course, there are some cons to hosting purely these types of events. For example, not all events can be optimised as well for virtual delegates as they can for physical delegates. There may also be limitations in making connections and communicating with other attendees.
However, it is evident that hybrid events are here to stay. So, it’s a good idea to have a virtual option available for delegates when hosting meetings and events.
If you would like to organise a hybrid event, or an event of any kind, please get in touch.