DairyCrest wanted to bring 60 Frijj milkshake brand, commercial and national account managers together to launch the brand’s
plans for 2016 and discuss them under the new marketing strap-line ‘Anything but Vanilla’.
To reflect the new marketing objectives, the venue choice needed to be unusual and different. Venues and Events International was brought in to source a fitting conference space that would also provide a main plenary session and three training areas so that the groups could rotate between rooms during the course of the day.
Download : Frijj Brand Planning Conference
Read how our unique choice of venues supported in the successful brand eventhere
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