Frijj Brand Planning Conference

DairyCrest wanted to bring 60 Frijj milkshake brand, commercial and national account managers together to launch the brand’s plans for 2016 and discuss them under the new marketing strap-line ‘Anything but Vanilla’.

To reflect the new marketing objectives, the venue choice needed to be unusual and different. Venues and Events International was brought in to source a fitting conference space that would also provide a main plenary session and three training areas so that the groups could rotate between rooms during the course of the day.

Download : Frijj Brand Planning Conference

Read how our unique choice of venues supported in the successful brand event here