Honda’s 70th Anniversary – movie weekend

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As part of their 70th Anniversary, Honda wanted to mark this special occasion with a celebration for its associates at the Swindon manufacturing facility, and to reward them for their continued dedication and hard work with a special family ‘movie weekend’.

On the back of the success of the Honda Innovation Expo in June, Venues and Events International was asked to support with the 70th Anniversary celebrations. The use of a marquee at the Honda site in Swindon had worked well previously and with the concept of a 70th anniversary movie weekend, Honda wanted to take this one step further and go with a ‘Big Top’ marquee for a more family friendly appeal.

Inside the marquee, three recent films that were not currently available for public release, would be screened across the weekend:

The Greatest Showman

Hotel Transylvania 3

Summer Vacation Mission: Impossible – Fallout

We were asked to provide full project management, oversee the two-day installation of the 42m x 45m big top marquee at the Honda site in Swindon, including the 9m x 12m screen and projector production set-up and deliver end-to-end management of event logistics.

“Once again, the team were a pleasure to work with. Their professionalism and flexibility demonstrated during the event delivery was evident throughout and, for the course of the event, they became an extension of our team. They understood the challenges of working on a live site and overcame any obstacles with practical solutions.”

Hannah Dickens, Internal Communications Specialist - Honda of the UK Manufacturing - IFB

Download : Honda 70th Anniversary

Want to know how we delivered this event for Honda? Download our full case study here.