Normally renowned for its trucks and buses, MAN has now entered the global van sector with its TGE. For the UK launch of this right-hand drive vehicle, MAN needed a venue that would allow its dealer network, staff, press and invited customers to test drive the new van and explore its many features.

Venus and Events International was called upon to manage all the delegate and crew logistics over a four-day event that saw press arrive on the Tuesday, dealers test-drive the TGE on the Wednesday, customers invited for the Thursday and staff on the Friday. All guests were accommodated overnight and were treated to dinner and entertainment hosted by the Holiday Inn Corby.

Download : MAN TGE Ride & Drive 2017

Download the full case study to understand how our logistical expertise supported the delivery of this event here.